Use Google Analytics and implement different components, metrics, and common definitions used in the platform.
Evaluate your audience and who they are and how they align with your target.
Learn how to find the source of your traffic - how your users found you.
Track how your users behave once they reach your site. Take a look at how different audiences behave on your site, which content they consume, how engaged they are, and their path through your website.
Set up your conversion goals in Google Analytics, evaluate your conversion success, and identify obstacles to conversion in your site and landing pages for different traffic sources.
Evaluate the results of different campaigns using Google Analytics and how to compare results across platforms to further optimize your marketing budget.
