Developed a vision for your website that we feel will greatly improve your overall branding, expand your digital marketing efforts, and increase the volume of leads generated for your sales team. 

Initial Planning

The first order of business is to sit down with your team and create a detailed set of design and technical specifications. These specifications serve as a roadmap for the rest of the web design process.

Wireframing

Wireframes are your first chance to visualize your website. While they’re not nearly as detailed as the final site will be, they give us a visual representation of the site’s overall layout.

Mockups

Once all site mockups are completed and approved, we’ll proceed with site mockups. These add color and a bit more detail to the initial wireframes, giving us a stronger visual representation of the final product.

Domain Name and Email

Find the best domain names. On the Internet, your  unique identity for website and email addresses will give you and your business a more professional look.

Copy & Graphics

Once we’ve agreed on a final design based on the mockups, our team will proceed with development, kicking off two phases in unison. The first involves creating your site’s copy and graphics. Our team will get to work performing SEO and competitive research and come up with the copy and images that will flesh out your final site.

Development

At the same time, we’ll kick off the technical side of the web design process. This will include deploying your CMS, creating your custom theme and page designs, and setting up your website’s analytics.

Testing

Once our writers, designers, and developers have finished their work, our Quality Assurance team will get to work testing your site’s performance and reliability. We’ll use various tools to benchmark your site for loading, responsiveness, and speed, while also ensuring that it works reliably on all web browsers and mobile devices.

Deployment & Optimization

Once we’re sure that your site is ready to be released to the public, we’ll deploy it on your public domain. Then, we’ll shift into a monthly support process that will continue for 12 months. During that period, we’ll create monthly backups of your site, update scripts and plugins to maintain security and reliability, and perform layout and content updates at your request.

Training

Once the site is ready to go live, The Brand Affect will run ONE two-hour training session with your employees, showing them how to use the Content Management System. This can be done on site or online.